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Saturday Nov 15 2025 22:10
2 min
Steak 'n Shake, a popular fast-food restaurant chain in the United States, has announced its expansion into El Salvador, a nation known for its adoption of Bitcoin (BTC) as legal tender. The announcement follows Steak 'n Shake's participation in the country’s Bitcoin Histórico event, with the company stating in an X post, "We were honored to be in Bitcoin Country."
Steak 'n Shake began accepting BTC payments at its locations in May. Chief Operations Officer Dan Edwards told Cointelegraph that the company aims to implement BTC acceptance at all its global locations. The company attributed an almost 11% increase in same-store sales in Q2 to its decision to embrace Bitcoin payments.
The company has become a symbol within the Bitcoin community, highlighting the increasing number of merchants accepting BTC for goods and services. Accepting BTC for smaller, everyday transactions is a precursor for mainstream adoption.
In October, Steak 'n Shake conducted a poll on the social media platform X, asking followers whether they should accept Ether (ETH) payments at their restaurants. 53% of the 48,815 voters favored the proposal, sparking a sharp backlash from the Bitcoin community.
Despite initially promising to "abide by the results" of the poll, Steak 'n Shake reversed its stance on potentially accepting Ether. On October 11, the company stated, "Poll suspended. Our allegiance is with Bitcoiners. You have spoken. Who even allowed this? I'm back at my desk."
In November, the company celebrated robust Q3 sales figures, revealing a 15% quarter-over-quarter increase in same-store sales. Steak 'n Shake outperformed all other fast-food companies in same-store sales growth for Q3, including McDonald's, Burger King, Taco Bell, and Starbucks.
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