CNBC and Kalshi Partner to Integrate Real-Time Prediction Market Data

Key Takeaways

• Multi-year partnership between CNBC and Kalshi.
• Kalshi's event probability data will be integrated into CNBC programming starting in 2026.
• CNBC-branded page to launch on Kalshi's platform.
• Kalshi also partnering with CNN to integrate prediction markets.
• Polymarket gaining traction as an alternative prediction platform.

CNBC has announced a strategic, multi-year partnership with prediction market operator Kalshi to integrate real-time forecasting data across its television, digital, and subscription platforms. This move underscores the growing demand for sophisticated analytical tools within media organizations.

According to Thursday's announcement, Kalshi's event probability data will be incorporated into CNBC programming beginning in 2026, including prominent shows like "Squawk Box" and "Fast Money." The partnership will feature a dedicated ticker displaying forecast movements in real-time, enabling viewers to continuously monitor market sentiment.

Furthermore, Kalshi will launch a CNBC-branded page on its platform, featuring curated markets selected by the news network. Tarek Mansour, CEO of Kalshi, emphasized that this integration represents the "next evolution" in financial reporting, moving beyond simply presenting current data to providing real-time forecasts about future events.

CNBC President KC Sullivan highlighted that prediction markets are becoming crucial tools for understanding major events, describing Kalshi's data as a "powerful complement" to the network's reporting. This partnership reflects the growing recognition of prediction markets' value in providing valuable insights into economic, political, and social trends.

This agreement follows Kalshi's recent announcement of a similar data integration partnership with CNN, where its prediction markets will be incorporated into on-air analysis and newsroom reporting. These back-to-back partnerships suggest that prediction markets are gaining significant momentum in the media landscape.

Founded in 2018, Kalshi operates one of the largest regulated prediction market platforms in the United States, allowing users to trade on outcomes tied to elections, sports, economic releases, and other real-world events. In November, the company secured $1 billion in funding at an $11 billion valuation, propelling its 29-year-old co-founders into billionaire status, with CEO Luana Lopes Lara recognized by Forbes as the world's youngest self-made woman billionaire.

Polymarket Also Gaining Traction

While Kalshi is a US-regulated prediction market, it's not the only platform gaining traction. Polymarket, a blockchain-based prediction platform built on Polygon, has also been expanding its reach through a series of recent partnerships and regulatory approvals.

In October, sports betting operator DraftKings began using Polymarket as the clearinghouse for its new prediction market offering. Polymarket also rolled out a partnership with PrizePicks in November, giving users the ability to make predictions on sports, entertainment and other real-world events alongside its existing fantasy offerings.

In addition, Polymarket inked a multi-year agreement with TKO Group Holdings to serve as the official prediction market partner for UFC and Zuffa Boxing, adding real-time forecasting elements to live fight broadcasts. Valued at $10 billion in October, Polymarket plans to introduce a token after recently receiving approval from the US Commodity Futures Trading Commission to operate an intermediated trading platform. At the time of writing, Polymarket users were pricing a 99% likelihood that the platform's US launch will occur in 2025.