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Wednesday Nov 26 2025 21:20
2 min
Binance has launched a concierge-style service designed for family offices, asset managers, and private funds taking their first steps into the crypto space. According to the exchange on Wednesday, the new service offers personalized onboarding with dedicated managers, support for over 100 fiat currencies, and access to tailored structured products. The service also includes credit lines, institutional-grade custody through partnered custodians, and real-time analytics and reporting tools designed to give professional investors clear visibility into their portfolios. Binance stated the new product is a response to “affluent investors” in traditional finance who are entering crypto markets and are unsure of how to navigate the space effectively. While other crypto exchanges, such as Coinbase and Kraken, offer platforms aimed at institutions, Binance’s real competition for its latest product comes from wealth managers like Morgan Stanley and crypto custodians, including Fidelity Digital Assets, a subsidiary of Fidelity Investments. Fidelity’s crypto arm offers audited custody controls and an integrated trading platform for institutions and high-net-worth clients exploring digital assets. On Monday, JPMorgan filed with the SEC to issue auto‑callable, accelerated barrier notes linked to BlackRock’s iShares Bitcoin Trust ETF (IBIT), a structured derivative product tied to the ETF’s performance, usually geared toward sophisticated or high‑net‑worth investors.
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